Social media calls to #DeleteUber are getting the company’s attention in ways that previous efforts have not.
This week, Uber drew increased scrutiny in the wake of public allegations by a former engineer named Susan Fowler. She described Uber as having a culture of sexual harassment during her tenure there. The San Francisco company has since publicly rebuked this behavior and announced that it has retained former US Attorney General Eric Holder to investigate those claims.
In response, some customers, however, renewed calls to “#DeleteUber,” which lead the company to respond with an automated message about the investigations. The hashtag that dates back to 2011, but didn’t really get going until 2014, and it has flared up at various moments since.